GR
GRO-PRO CRM

Complete Feature List

Everything your real estate
team will ever need

Every feature is included in every plan. No add-ons, no surprises. Here's exactly what you get.

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WhatsApp Automation

The most powerful WhatsApp CRM for real estate

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Instant Notifications

Auto-send a WhatsApp message the moment a new lead arrives from any source. No manual effort required.

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Drip Campaigns

Set up multi-day follow-up sequences. Day 1, Day 3, Day 7 โ€” the CRM sends messages automatically.

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Chatbot Rules

Build keyword-based auto-reply rules. When a lead replies with a keyword, the bot responds instantly.

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Bulk Broadcast

Filter leads by source, status or city and send a broadcast message to hundreds of leads at once.

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Lead & Enquiry Management

Your complete lead inbox. Every enquiry from every source lands here, gets assigned and tracked.

  • Capture from 99acres, MagicBricks, Housing.com via webhook
  • Facebook Lead Ads integration
  • Google Sheets sync for bulk imports
  • Manual lead entry with all details
  • Lead source tracking and analytics
  • City, property and agent assignment
  • Status workflow: New โ†’ Contacted โ†’ Visited โ†’ Booked
  • Bulk delete and bulk actions
  • Follow-up scheduling from enquiry view
  • WhatsApp message directly from lead card
  • Full activity history per lead
  • Notes and internal comments
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Sales Pipeline

Visual Kanban board to track every deal from first contact to booking.

  • Drag-and-drop Kanban pipeline
  • Customisable pipeline stages
  • Deal value tracking per stage
  • Pipeline total value at a glance
  • Quick status update from pipeline view
  • Filter by agent or property
  • Conversion rate per stage
  • Stale deal highlighting
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Property Inventory

Complete property management with all details your team and clients need.

  • Add unlimited properties
  • Builder / developer linking
  • Property type, BHK, area, price
  • Project details and amenities
  • Brochure PDF upload and download
  • Multiple photo gallery per property
  • Assign properties to agents
  • Property status tracking
  • Link properties to enquiries and bookings
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Follow-Ups & Site Visits

Never miss a follow-up. Schedule, track and complete every client interaction.

  • Schedule follow-ups with date and time
  • Due today dashboard alerts
  • Mark follow-ups complete with notes
  • Site visit scheduling and confirmation
  • Visit completion logging
  • Agent-wise follow-up view
  • Overdue follow-up highlighting
  • Follow-up history per lead
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Invoicing & Payments

Professional GST invoices and payment tracking built for Indian real estate.

  • GST invoice generation
  • Split CGST and SGST fields
  • Multiple line items per invoice
  • Invoice status: Draft / Sent / Paid
  • Payment recording with reference number
  • Builder commission invoices
  • Commission calculation per sale
  • Invoice PDF download
  • Payment history per client
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Bookings, ATS & Sales

Complete post-sale workflow from booking to agreement to sale closure.

  • Booking creation linked to enquiry and property
  • Agreement to Sell (ATS) record generation
  • Sale closure recording
  • Booking amount and payment plan
  • Client and property linking
  • Sale value and commission tracking
  • Status workflow per booking
  • Document attachment to bookings
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Documents

Centralised document storage for all client and property files.

  • Upload any file type
  • Link documents to clients or properties
  • In-browser document viewer
  • Download documents
  • Document type categorisation
  • Access control by role
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Team & Role Management

Full control over who can see and do what inside your CRM.

  • Admin and Agent role types
  • Granular permission matrix per role
  • Module-level access control
  • User activation / deactivation
  • Agent profile with avatar
  • Activity monitor for all user actions
  • Assign leads and properties to agents
  • Agent performance in reports
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Reports & Analytics

Data-driven insights to grow your real estate business.

  • Monthly revenue vs target tracking
  • Lead source breakdown chart
  • Agent-wise performance report
  • Pipeline value by stage
  • Enquiry status distribution
  • Site visit conversion rate
  • Invoice and payment summary
  • Activity log export
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Settings & Customisation

Make the CRM look and feel like your own brand.

  • Company name and logo upload
  • Favicon customisation
  • Primary brand colour
  • WhatsApp API configuration
  • Lead sync settings per portal
  • Monthly revenue target setting
  • Tenant-specific settings
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Data Security & Controlled Access

Our robust features like Dual Data Security (DDS), Advanced Encryption Standard (AES), and Controlled Data Access, empower you to protect and safeguard your valuable data and take control of it at different organisational levels.

  • Dual Data Security (DDS) architecture for databases
  • Advanced Encryption Standard (AES) for sensitive customer fields
  • Controlled Data Access at superadmin, admin, manager, and agent levels
  • Granular team permission matrix and role assignments
  • Audit logging to monitor all critical user activities
  • Secure document transmission and storage

Every feature. Every plan. No extras.

Pick a plan, pay with Razorpay and your CRM is ready in minutes.